The client is an international ophthalmic optics company based in France, and a world leader in designing, manufacturing, and marketing lenses to correct and protect eyesight. After decades of proven track record, today they have emerged as a strong differentiator in correcting visions of millions of its consumers. The company has 14 distribution centers and over 67,000 employees working across the globe.
In a strategic decision to move over the traditional brochure, the client had equipped their sales representatives with EssiView, an iOS app, to help them better understand and present their products in a more interactive and engaging way to the consumers. However, this existing iOS app had its limitations in terms of wide reachability. Since Android has a larger number of users, dominating the smartphone market, and majority of Indians being Android users, the client wanted to redesign EssiView in the Android platform to maximize its reachability and control cost.
The objective was to built a powerful Android application for wide reachability, with advanced features like lens simulations, gyroscope functionality, touch-based controls, floating displays, high-quality videos, explainers, animations, and a powerful Content Management System (CMS).
Considering the complexity of optical lenses and how they should be depicted on a mobile app, our team had to obtain a different perspective and streamline right technologies to bring out the desired output. A detailed blueprint was produced, underpinned by in-depth research and a feasible solution. The product had to achieve two principal goals: To effectively educate and upskill the sales reps about the lenses, and practicably demonstrate the functionality of the lenses to consumers. It was a big challenge, but a fascinating one, though.
To seamlessly execute the gyroscope functionality it called for us to build our own library. So, we developed the library from the ground up, which enabled the users to scroll horizontally and vertically using gyroscopic readings. In order to achieve in-depth simulation, our experts proposed Gravity View methodology to allow users to get accurate simulation, viewed from various angles.
For the bulging effect of simulated images, we have referred to GPUImage library, and implemented our own Bulge filter to achieve the effect.
In the end, the solution we delivered helped the client to reach out to a larger Android user base. Furthermore, the product was revived with robust CMS, rich graphics, and innovative bona fide simulation solutions to offer enhanced user experience and achieve better business outcomes.
- The client was able to successfully reach out to predominant Android users
- The sales reps were better advised and educated about the products
- The client was able to achieve a complete control over requirements of each customer
- The solution enabled sales reps to effectively and flawlessly relay product specifications to the consumers
- The app offered quick report on the uses of the application, like login in 7 days, products viewed in the last 7 days, top 10 users across outlets, and other important metrics
- On the whole, the solution provided a more personalized and enhanced user experience to end customers