Back to top

leaving mindful impressions

great experiences delivered by bringing together intent, behaviour and function.

walking the thin line between design refinement and fatigue

Crafting experiences that get your users to continue using your product is a challenge that is often misunderstood. A true digital experience stretches beyond just a coat of paint and transcends the boundary between understanding human and devices. An overload of design elements lead to a sense of fatigue and exasperation. Refinement leads to elegance and achieved by observing patterns in human behaviour, analysing what works and adapting design to those observations. Every application or product requires a unique approach and the one size fits all doesn't exist in our studios.

Our Design Principles

A design demands the necessity of a grounding philosophy, a belief that drives all aspects of our delivery. Over the years, our thought process and experience of having delivered numerous apps for consumers, businesses and enterprises has refined our understanding of design.

  • The less-is-more design principle was originally proposed by the architect Ludwig Mies van der Rohe. For UX, the underlying aim of this is simple: reducing the operational and cognitive costs of the users. In placing value on this, the design’s usability

  • All Design leads to usability of the product, application or website. The primary goal of UX is to deliver functionality of a product in a way that is intuitive to use, responds well to the user with a focus on

  • Users expect products to share some similarities with other products they regularly use. This makes it easy for them to become familiar with the new product without any additional learning costs. It may sound a little counterintuitive, but the more

  • Design should be interactive by nature. So, when a user clicks on something, he’ll need a response from the product to understand that his command has been received. Feedback is a crucial way to encourage communication between humans and machines. Your

  • When designing, you need to take into account the user’s context. Location is a commonly understood contextual factor—are you designing for someone on the go or for someone sitting at a desk? But there are other things to consider, including the

  • Any digital application design should allow for the users to report back their problems and issues they face while using the application. There is often an oversight on enabling feedback that would help making the experience better for users. Feedback

Related blogs