Do I really need a mobile app for my business? It’s a pressing question for many businesses, and the tendency to pull their hair to get a clear-cut answer is evident. Mobile applications are omnipresent, and this has led to some misconceptions about their real need. Some businesses build them for pure necessity, while some build it just for the sake of having one. So, your temptation to create one, or the lack of having one thereof, is certainly understandable.
But how do you know when do you really need a mobile application?
As one of the top mobile app development companies around, we’ve been able to sense this question bouncing on the back of the heads of some of our likely prospectus. So, we thought a piece on this would help businesses to quickly and easily arrive at a conclusion as to whether they really need a mobile application or not.
Come on, let’s explore the reasons, and bust some common myths along the way.
Your company is in dire need of a mobile app, if…
1. Your competitors have mobile apps
It goes without saying that any business which aims to create an edge over its competitors has to keep a tab on the strategies of their business rivals. If your competitors have woken up to the current demands of the users, so should you.
If your competitors have built an app, it doesn’t mean you blindly jump in to create an app for yourself. Check your competitors’ app and see where they excel and where they fail. This way you can take advantage of the gaps they had overlooked. If your competitors do not have mobile apps, this could be your chance to attract new customers and expand your existing customer base.
Now, if you think you can take a your business a couple notches higher through mobile apps, it is worth building an app for yourself.
Myth: Just do what your competitors are doing.
It is fine to keep a tab on them, but more importantly learn where they failed and where is the gap. Then try to fill that gap. Heard of of the phrase ‘bridging the gap’? Well, this is what it means.
2. It solves a customer problem
Apps are not just a fancy companion to users to make their life easier; every app – be it enterprise or consumer – it should solve a customer problem. This is where customer pain points take centerstage. Go through their pain points and see how you can solve their problems (or, at least one) through your app.If your app manages to solve real customer problems, the chances of users coming back to your app are high. For example, an app that lets you take pictures of a plant and then tells you whether it is withering inside or is it healthy is a wonderful idea. It is addressing one of the biggest concerns of plant lovers around the world. It may be a bit far-fetched, but the app is solving a real problem here.
If you are able to solve real customer problems through an app, it’s well worth to build one.
Myth: An app is an app. Just create one.
Don’t just build one, build one that matters for your customers. The real significance of an app is that it should solve a customer’s problem. If it doesn’t, its whole purpose is lost.
3. Your website is optimized
A website tells a lot about a company. If your website is well-optimized for mobile – that is if customers are able to view them hassle-free on their mobiles – you can build a good mobile app to further facilitate your customers to opt for your product/service. The reason we say this is that the number of people who view websites on their mobiles is growing rapidly than the number of people who view it on their desktops or laptops.However, if your website is not mobile friendly, it is suggested that first you overhaul your website to be mobile friendly, and then build a mobile app.
Myth: Focus more on your mobile app, you website? Meh!
Never underestimate your website. Though more and more people are opting for apps, customers do check out how your website looks on their mobile.
4. If you can simplify customer input data for better conversion
Not sure what we are talking about? That’s why simplification always wins hearts. According to the recent study conducted by Smart Lights, despite the boom in the mobile app usage, eCommerce sales conversions are significantly higher in website than in mobile apps. The reason is this: customers find it difficult to input information such as billing details, shipping addresses in mobile apps. Whereas, this inputting process is much easier in websites.
If you have an eCommerce business, make sure the customer information input process is easy and quick. This can lead to repeat customer visits in your app and increase in sales.
A simplified customer inputting process in your app means less disappointment. Less disappointment means better customer retention and conversion – two important factors that defines the success of an app.
5. You offer Customer Loyalty Programs
Customer Loyalty Program is a rewards program offered by companies to their regular customers. The rewards may include cash rewards, coupons, free merchandise, advance gift of upcoming products etc. Rewarding customers is much easier and effective through a mobile app.
If you rely on customer loyalty programs to up your game, then a mobile app is a perfect platform to carry it out. If you are new to customer loyalty program, or want to learn more about it, check out this detailed blog from hubspot.
6. Want to build your brand
Building a brand through advertising costs a lot. Your product/service along with your logo sitting inside your customer’s smartphone creates better exposure than the traditional advertising approaches. Customers may forget a website, but they don’t forget apps so easily. Mobile apps better trigger word of mouth, and it can help you expand your customer base significantly.
Apart from brand building, the information customers put in (email ID, registration details, social media etc.) becomes a valuable data, which you can use to send out customized and targeted promotions to further strengthen your customer relationship.
7. You want to reach out to a global audience
With a mobile application, small local businesses can reach out to global audiences much quickly and easily. Rightly done, a mobile app can give a broad identity to your business and can help you compete at global level.
As app development is a time-consuming and expensive affair, it calls for careful analysis and judgement. First of all, the mobile app you build should be necessity-driven than anything else. If you, as a business, go ‘yes’ with most of the above mentioned factors, your business is most likely in need of a mobile application. Remember, mobile app is not something you build and forget. It requires nurturing, updating and implementing retention strategies to deliver good value to your customers, and reap its true benefits.
Ideaplunge is a New Age techno-hub where innovative and advanced tech solutions are crafted to help modern businesses reach their goals. The company is specialized in the building solid, intuitive, future-ready mobile app solutions, UI/UX designing, Salesforce solutions, Dashboards, Analytics solutions and web technologies. Today, it is one of the fastest-growing mobile app development companies in Bangalore, proud in serving clients in over seven different countries.
Looking for the right expertise to build your mobile app? Just shoot us a line at firstname.lastname@example.org. We can help you steer in the right direction.