Android and Apple are the two most dominating companies in the app market, and both have their own contextual advantages and disadvantages. Though Android and iOS are two of the most widely used apps today, not many can distinguish or demarcate its significance.

Here we will cut through that confusion and show you some of the important factors that you should consider to gain a clear understanding of which will work best for you.

Let’s begin.

Apple, to begin with, targets premium smartphone users, especially high income group. As you can see that iOS devices are most expensive, and its users are one that are more willing to go for in-app purchases, hence their market is strictly focused. Android users, on the other hand,  can run their products even on cheaper smartphones, focussing more in capturing mass market than a specific group.

Geography and Users

The global app market is divided between iOS and Android. According to prior reports, the iOS has dominated the West, luring users from North America and majority of Europe, while Android has solid user base in Asia, Africa, South America, Australia and a few other small APAC regions. In terms of geographic market annexation Android is outnumbering iOS.

So, it is imperative to target geographic location before you finalize. If you are focusing on the West, it would be wise to go for iOS. However, if you are looking to reach out to the emerging markets such as Asia, South America and the Middle East, Android could be your best bet. Android has a good market share in the emerging markets, while Apple does not.


With diverse operating systems (more than seven versions in use), developing Android apps are more complex compared to iOS.

Building user interfaces is a lot simpler in iOS because you’d have to build the app only for iPhone, iPad etc. (only Apple products). Whereas in Android you’ll have to build it in such a way that it is compatible for various devices and Operating Systems.

The framework in iOS is much easier to work with, giving developers an advantage to focus more on providing excellent UI/UX experience.


The cost involved in building and testing Android apps are higher when compared to iOS, however, with current innovations, developers have several alternatives to take the edge off the cost factor.

When it comes to cost, Android is about 30% more expensive than iOS.

Apple’s iOS is a closed platform, means Apple has the complete control over the software and the hardware. Everytime a new version releases, be it hardware or software, there is not a big difference from the previous version.

On the other hand, Android is an partly open source, it tends to get vulnerable to piracy problems, taking a hit on its revenue. And this could be one of the reasons why iOS makes more money than Android.

Though Android dominates market share by standing at 80% (iOS at 15%), Apple has dominated profit share by generating 85% more revenue than Android.

User engagement

Apple apps score higher in terms of user interface and engagement compared to its Android counterpart. They are simple, sleek, and well-organized. In-app purchases are done more through iOS apps. Studies found that Apple users tend to shop more through theirs apps than Android users, which also makes iOS score higher in mCommerce engagement as well.

So there is no money through Android? You might ask. Well, it does have its own money making method. Android apps makes revenue through Ad-displays.

App store visibility & ratings

App store rating are done using complex methodologies. App stores have their own ranking systems based on metrics such as number of downloads, recent downloads, active users, app retention rate, etc. Now, if you want to download an iOS app, the only preferred destination is the iTunes App Store. As this is the common platform to download iOS apps – though the reach is smaller – the ratings are consistent and have gained users’ trust and reliability.

On the other hand, Android apps can be downloaded from numerous sources, giving it a much wider reach compared to iOS. However, the reviews and ratings will differ according to that particular app store, making way to inconsistencies in user reviews and ratings. Since the apps are downloaded based on the user ratings and review, this inconsistencies could be a challenge to convince Android users.

Note: Android apps could be published easily on the store, while iOS expects its developers to follow stringent app building and review guidelines before approving them.


Bug fixing and maintaining the app had always been a challenging task in Android compared to iOS. This is due to the high level of device fragmentation in Android.

Android developers also face the challenge of developing for various versions, and during the testing phase, it calls for having several devices at hand in order to test.


Android Vs iOS, it would be an unfair judgement to declare any one a clear winner. Instead of taking sides based on general popularity, it makes sense to consider development and business aspects before you decide to build your app.

Ideaplunge is one of the leading software development companies in Bangalore. It serves as a ‘co-creation’ partner for startups, top businesses, enterprises and corporations, engaging with them on various levels from nurturing ideas, to prototypes to the final finished product.

If you have any queries on iOS or Android app development, please get in touch with us.

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