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10 helpful UX Survey Questions to Understand Your Users Better

Understanding users is your first step in creating a powerful, user-centric product. Knowing  what your product offers for the end-users is not just enough. The whole idea of User Experience Designing is to understand user behavior and then design a product that addresses their expected needs. User interviews are a great way to understand user behavior. But what if you are running short of time and resources? That’s where User Surveys are going to help you.

Here, we have collected some of the most helpful User Survey questions that many top UX design companies put into use today.

User Survey can be called as the poor man’s tool. They are simple, yet powerful. User Surveys help you take a quantitative approach to qualitative data. They help you to reach a wider range of people and recognize patterns more quickly.

Points to keep in mind before you start preparing your survey

a) Keep the survey short and to the point

b) Let all your questions focus on UX issues

b) Along with multiple choice questions, also ask open-ended questions like ‘how’, ‘why’ or ‘why not’. This will help you dig deeper and gain better insights

c) Prepare questions for both existing users and new users

10 Most helpful User Experience Survey questions

1. How did you come across our product/website?

Why this question?

It’s the best way to learn or evaluate how people came across your product. Though Google analytics can shed some light on it, it cannot tell you who came through direct traffic. Also, this question helps in streamlining your marketing efforts accordingly.

2. How easy is it to use our product/website?

Why this question?

A direct way to understand user’s comfort level with your product. Provide them with options like ‘very easy’, ‘easy’, ‘moderately easy’, ‘difficult’ and ‘very difficult’. Don’t forget to put a ‘why?’ under negative options, as this can help you troubleshoot and improve those areas.

3. Which feature in our product do you think is least important to you?

Why this question?

You may think there are no trivial features in your product, but users can spot them easily. So, let them point out, and see if that features makes any real sense or not.

4. According to you, what is the most important feature that we should add?

Why this question?

A really useful question. Through this question you have a chance of hearing it directly from the users. This question is targeted at returning visitors, through which you could provide them hope. You are also telling your users that you care for them, and are striving to improve the product’s scope and quality.

5. What do you like the most/least about our product?

Why this question?

This is to help you understand users’ emotions. It will tell the areas that really make them comfortable or happy, or areas that they are not so happy with. This question helps in identifying pain points and work on them for better outcomes. And don’t forget to ask them why if the answer if negative.

6. What was your first impression when you used our product/website for the first time?

Why this question?

Does your product have what it takes to impress in the first go? Here’s a way to find that out. A powerful question to understand the mood of the user. You could ask this question in the main page, and target it only at new users.

7. Which competitors had you considered before using our product?

Why this question?

An easy way to know about your competitors. This can help unearth competitive products that you’ve either overlooked or didn’t knew existed.

8. Why did you choose our product over others?

Why this question?

An effective way to know where you’ve scored high. It could be the brand, functionality, price or a specific area of your product. You will come to know which one. You could use this question in a post-purchase/download survey, and target it at the existing customers.

9. How much would you recommend our product to your friends or colleagues?

Why this question?

You might have come across this question a zillion times while browsing. If users do not recommend your product to others, you better know why they won’t. Target this at regular users, and if they happen to answer in negative, ask them why they would not recommend it to others. Their answers could pinpoint on issues or areas you can improve.

10. What would you rate us with a score out of 10?

Why this question?

Online shoppers do this. Reviewers do this. You can either ask them to pick an overall score, or ask them to score on specific areas. It is better to ask within a 10 point score than something lesser. And you can also use a follow-up question something like “Why you’ve given this score?” to get a better understanding.

Sample User Experience Survey questions

Sample 1

Sample 2


There are no hard and fast rules for creating survey questions, but you must make sure that you don’t step out of the context here – that is, to understand user behavior in relation to UI/UX design and what they really want in your product. You can either customize the questions accordingly your product or even add more questions to the survey. But, as mentioned earlier, it is advisable to keep it short and focused. We hope these questions have helped you to gain a better understanding of the kind of questions you need to ask your users.


Ideaplunge has been offering intuitive UI/UX design solutions to startups and Fortune 500 companies. With years of hands-on experience in crafting mobile apps for Retail, Healthcare, Social, Lifestyle and Fashion, Ideaplunge is one of the top UI/UX design studios in Bangalore, with clients in over five countries across the globe.

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