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03 Consistency

Users expect products to share some similarities with other products they regularly use. This makes it easy for them to become familiar with the new product without any additional learning costs. It may sound a little counterintuitive, but the more familiar your design is to others, the faster users can learn to use it, which enhances their experience.

Such consistency also makes the design process easier for the designers, as they don’t have to reinvent the wheel every time they take on a new project.