Establishing human experiences through visceral and iconic design framework

We craft designs with a lean approach aimed at enhancing the aesthetic flavor of the apps. Our Experience Design framework is specifically crafted to help make your apps inspiring, exciting and engaging.


We think ahead. That’s how we were able to decode the mystifying aspect of designing products. At the heart of our designing lies our principle – providing personal value to users every time they interact with your product. We are a highly-experienced UI UX design companies in Bangalore, and here’s your gateway to achieve better business outcomes and foster positive user experience.

At our multifaceted UI UX design studio, we sketch quintessential design language that focuses on the visceral needs of your users.

Ideaplunge Design Language Framework


User experience guidelines


Component Repository

Interaction Design

User Interaction Design


Positioning & Logo

Visual Design

Typography, Color, Shapes


Images, Videos,Text


Images, Videos,Text

Design Language

Design language is a set of crucial design rules which helps in maintaining consistent harmony across an ecosystem of digital products. With a good design language in place, you could deliver optimum product experience across all platforms. It’s a structure which brings not one, but several aspects such as design principles, brand languages, style guides, human Interface guidelines and motion guides together.

Construct of Design Language

Every product needs a solid design principle, which not only drives value, but also provides enough scalability to grow over time supporting each product and its users.

Design language is driven by:

  1. Design Principles: Efficiently communicates the product’s goal and objective to the users
  2. Brand: Consideration of mission, values, purpose & positioning of a brand
  3. Product: End-goal & Personality of the product

Elements of design language

Visual Design – topography, color, shapes, logo, surfaces
UI Components – appearances and behavior [dialogues, images, grids, controls, lists, sliders, messaging etc.]
Interaction – paths, page flows, user gestures, clicks, etc.
Content Types – videos, images, text etc.
Motion – speed, finesse of operation

How design language can be your game-changer

1 Design languages can power up your BRAND

Your brand could be easily identified through an exclusive/tailor-made design attributes. Design plays a crucial role is distinguishing and adding personality to your brand, where, by making the attributes consistent throughout your product[s], it becomes synonymous to the brand. The upshot of this is that your brand is strengthened through design.

2. They are good for your USERS

A good design language helps in understanding user expectations and their behavior, which plays an important role in engaging users continuously and consistently. The most effective way to make users understand and stay with your product is to entice them with solid design. It is the first step in the strengthening user-product relationship and make your users come back for more.

3. It can drive your BUSINESS

Once an efficient design language is built, it paves way to gradually and flawlessly improvise and update a product in the long run. By bring in new design innovations into the fold you could streamline your business to tap for a wider user base. Investing on a good design language have helped businesses save money in the mid to long-term. In other words, early focus on design has a direct impact on ROI [Return of Investment].

Benefits of design language

Improve your brand’s visibility, value and personality
Helps in structuring and guiding future design efforts and growth over time
A way to create a positive, enjoyable and memorable user experience
Sets the stage to build a flawless product right from the start
Increase conversion
Turn your users into your brand advocates


A deeper look into our experience design process

Ideaplunge employs an intuitive design language framework specifically crafted to empower and facilitate today’s businesses and their end-customers. We relentlessly reinvent ourselves to deliver key practices that helps businesses to reinforce simple to the most complex projects.

In a nutshell: We focus on user outcomes. Means we focus on not just you, but your users too.

For this we have cleaved out a detailed 4 step process.

1. Research
2. Design
3. Delivery
4. Validation

Step 1: Research

Deep research and exploration lies at forefront of our design approach. We take stringent steps to ensure that we’ve understood your users well and full. Our research team collects comprehensive insights on the metrics such as user needs, expectations, innovation, user behavior, opportunities and pain points that are centered on human experience.

We collate data through the following three metrics to uncover user values.

Conversations: Suggestions and relevant ideas related to the central concept or the core theme of the product are exchanged. The idea is to trigger reactions to precisely understand what clients really need.

These conversations also acts as a platform to encourage and exchange creativity and fill the gap of overlooked aspects of the product with relevant information.

Expert Interview: Apart from conversations with clients and other relevant people, we do a series of expert interviews to ensure there are no stones left unturned. We have a team of our own experts, and we also affiliate with other technology experts to shed light on some of the most complex and challenging aspects of the product building.

We reach out to industry experts. For example, if you are building an app for doctors or surgeons, we interview experts from the healthcare industry. We do not go through same opinions over and over, instead we choose them with varying points of view.

Surveys: Since your relationship with your customers are important to us, we carefully structure our survey questionnaire designed to track, measure, and identify right trends and extract relevant insights like users perceptions, habits and needs.

We take a holistic approach in our surveys. We ensure that our surveys are not just surveys, they also acts as customer relationship management tool, which helps in improving the product and services you offer.

Step 2: Design

If a user’s goal is to get a particular information, then the product’s goal is to offer precisely that information. In essence, product designing is an iron bridge between users’ needs and the product offerings. It sets the stage to extract insightful and actionable information, eventually its goal becoming as same as the user’s goal.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

We aim for tangible solutions and spearhead toward achieving that goal. Hence our design aspect focuses on following aspects.

Visual appeal – How it looks, the visual impact of the product
User Experience – How it feels, predicting user expectations
Usability – How efficiently it works to help users to reach their goal

Our design principles are aimed to help businesses get off the hooks of complexities and help them deliver maximum impact through their products. In order to achieve this, at the core of our design paradigm, we have:

I. Mind map
II. Features

I. Mind map

Mind mapping is one of the most efficient ways to visually organize or represent multiple ideas/information at the same time, and then analyze those information for a better outcomes.

We start out by exploring:

Related ideas and topics
These ideas are depicted by creating branches, and new elements are added on nodes
Streamline these nodes around the idea using colors
Layer up the branches to show the strength of the relationships within concepts

Mind Map answers the areas of:

Personas – who the users are, what they are looking for, what they would get out the product.

Visions – what would the be vision of the product.

Goal(s) – does the product have all the hallmarks to reach its goal

Once the mind map is in place, we move to the next level.

II. Features

Features focuses on the User Stories, Touch Points (does it have the ability to reach its prospective customers), and Backlog.

III. Wireframe

At this point, your feedback is crucial to us. We provide you with a sketch draft of the product facilitating decision-making on areas such as interface, functionality and navigation of the product.

Comprehensive tasks we carry out:

List out screens for the planned design
Check how content is prioritized
Check if the images and content and correctly distributed
Ensure no functions are missing
Design layouts showing how different elements on different screen will be displayed
Analyze wireframe to ensure the product is clear and is heading in the right direction
Reviewing of proposed design; amendments made as required

By laying out detailed wireframing, developers can acutely focus on the structure and the navigation of the product without being distracted by the visual layer.

The main goal behind using wirefames is to established a connection between the visual design of the product and its information architecture.

Once the wireframe is approved, the product is fleshed out, more details added, and is digitized to create a prototype.

Step 3: Delivery

At Ideaplunge, we offer two methods to see how your product has shaped up. Now that you are close to realizing your dream product, we’ll help you view your product through:

I. Experience Design
II. Visual Design

I. Experience Design

Client can view their product either through mockups or as a walkthrough.

Mockups: As they say, if wireframes are the skeleton, prototypes demonstrates your product behavior, then mockup is the skin. Mockups are done to help you understand the overall atmosphere of your product such as layouts, color schemes, contrast, design choices, iconography, topography, and visuals of navigation.

Mockups offers several advantages. It gives you the perspective of the soon-to-be final product, it can reveal problems, and enables you to make revisions.

Walkthrough: Here we take you through the entire product, creating list of tasks both – finished and things that need to be changed. Relevant questions are asked and comments are made pertaining to the overall function of the product. Also discussed are the finer details of the product to facilitate effective decision-making.

II. Visual Design

Prototype: Here we provide you with the clickable prototype of the product, aimed in stimulating the aesthetics of the proposed design. In this process you can check if the design behaves you had intended it to.
Comprehensive tasks we carry out:

Defining the look and feel of the screens, buttons and animation
Map out the navigation and behavior
Recording the test
Collect relevant information such as client inputs, updates and review changes
Analyzing and actioning the collected information

Step 4: Validation

Measuring your product

At the validation stage we check the accuracy of the product, see if it weighs the priorities rightly, and measure the product. We employ various methods in measuring the accuracy of your product and extract relevant information in drawing a conclusion.

To begin with, we start by carrying out a thorough experience assessments, which touches on the principles of heuristic evaluation and other assessment methods. However, our main assessment method consists of two principal activities.

I. Group Assessment
II. User Assessment

I. Group Assessment

We start the group assessment with our team of Guides [people with deep research experience]. Each Guide will conduct their own examination. Then we will combine all the individual assessments into a single group assessment, and then these final findings and examination results are documented.

II. User Assessment

In this level, the findings at the group assessment is further validated and confirmed using user assessment – through a series of user interviews, inquiries, and prototype testing.

Our inspection is based on the following criterion:
We invite and show [not tell] users what they can do
Users should get personal value through your product
Upgrades and improvements should be smooth and predictable, making users feel satisfied
The product should support users, and enable them to gain knowledge and share it

The product is measured through the following methods:

Heatmaps: It gives a visual representation [through colors, shades, click points] of key activities taken place on your product. It measures activities such as number of clicks on a particular page or link, users’ attention on a particular area of the screen or tab, number of visits to you app, which part of the product they spend more time, and so on.

Surveys: We conduct surveys to validate information in a quantitative way. The surveys are conducted through carefully structured questionnaire, to extract right opinions. In the end, the findings of the survey is analyzed to help foster effective decision-making.

Focus Groups: Performed with a group of professionals, experienced in evaluating a product, to receive feedback about the different aspects of the product. Through this process, we get different views on the product. These views and conversation is then transcribed and documented. Finally, insights are extracted from these findings and relevant product and design changes are performed as needed.


Smiled is a location-based mobile discovery platform that lets you discover, experience and share positive smiled moments.

Our client wanted Smiled to be high on functionality, have friendly interface, operation finesse, enticing UX (User Experience) design, and robust with excellent privacy settings.

We engaged with the client on various stages and delivered what exactly they needed. With years for experience in Mobile App development, it is something we always do with ease.

The end result was as they had envisioned.

Today, the app has received excellent reviews, and has reached over 50,000 downloads!


Lola is an e-commerce app, conceptualized to increase the visibility and reachability of brands and their offers to potential consumers.
Consumers get to know about the offers only on certain mediums, like newspapers, billboards, and of course on the internet. How about consumers are notified of the best offers from their favorite brands, and many other brands at that – all the time.
Lola also acts as a one-stop-app for locating coolest offers from various brands in your entire city and within your vicinity.


An ultimate app that transforms an ordinary bag into a gizmo using bluetooth technology! With the successful and grand launch of Aranyani recently, the app was enthusiastically received and has had humongous number of users since then.

Key Features:

All devices that are put in a bag, gets scanned through the RFID tags installed in them.
One can lock/ unlock the bag using the app.
The owner can be instantly notified on the mobile incase there is an attempt of robbery.
Reminders on the list of items to be put in the bag can be preset and a notification is received in case any item is found missing.


When you are gut-hooked to an app, where you love it so much, that you actually dwell there day in and day out. So, what hooks you so much to that app? A deeper look...

Read More

It is not hard to see why top UI/UX design companies stress that it is imperative to give more importance to User Experience [UX] at every stage of app development. And the latest research shows...

Read More

Mobile applications are not infallible. But it takes a great deal of effort and knowledge to create products that are close to perfection. Glitches and flaws are inevitable, and it takes years of experience and...

Read More