Augmented Reality

Taking user experience to a whole new level

Blending virtual products into the real environment in real-time is something your business really needs? Come aboard, we’ll tell you how best to revamp your business with AR.

Looks like Augmented Reality (AR) is well on its way in revolutionizing today’s businesses and their workspaces. The idea, once seemed a bit of a stretch, is now turning the wheels of fortunes of businesses. So, Ideaplunge wanted to sink its teeth into it, and in doing so, we have been highly successful in bringing AR expertise under our umbrella.

You might ask why you need Augmented reality or you really need at all. Imagine a Pokemon Go kind of an experience at your favorite shopping/store. That’s how businesses are willing to differentiate themselves, and many have already shifted to AR to power up their product visualization, which in turn had maximized user experience and improved brand visibility.

tech stack

ar app development

ARToolKit is an open source (LGPLv3) C-library used to create augmented reality applications. It is ported to many different languages and platforms like Android, Flash or Silverlight. Today, it is widely used in augmented reality projects.

The current version of ARToolKit supports Microsoft Windows, Mac OS X, Linux, iOS, and Android platforms.

ARToolKit is also available as a plugin for the Unity game engine, for example to align a virtual camera within Unity with a real-world camera relative to a tracked marker target and taking care of communicating with the camera. The plugin supports Unity on OS X, Unity on Windows, Unity on Android, and Unity on iOS.


EasyAR is a free and easy to use alternative to Vuforia.

Supported platforms: Android, iOS, UWP, Windows, Mac and Unity Editor. The latest version of EasyAR (1.3.1) supports the image recognition only. Version 2.0 will include the following features:

  • 3D Object Recognition
  • Environment perception
  • Cloud Recognition
  • Smart Glass Solution
  • App Cloud Packaging