Visual creatures we are. Aren’t we? We need not have to stress about the significance of videos in our daily lives. Much is said about it. Video has been steadily conquering areas, and the next in the line are mobile applications.
Do you really need video integration for your mobile app? Very much.
It’s pretty simple. No other form of media stimulates our brain just as video and sound does. Based on this brain behaviour – coupled with videos’ powerful ability to convey message in shortest time – apps geeks and top mobile app development companies are going full on with integrating videos in mobile apps.
If you’ve still not considered videos for your app, it’s time you did. You might have an app that doesn’t require a video presentation, and it might seem the approach is irrelevant. A valid thought. But videos go well beyond merely being an eye-candy for users.
Here we tell why video integration is becoming so popular and important for mobile apps, irrespective of the nature of the app it applies to.
Video Marketing Statistics
Statistics point out that if you want to be future ready with your app, you’ve got to be video ready.
As per a recent study, about 87% of online marketers use video content to promote their product or service. Other reports show that marketers who use video are likely to boost revenue by 49% than non-video marketers.
According to Statistica, majority of consumers use mobile app to view videos on their phones. So, video integration becomes a justifiable option to be a part of the next-gen mobile users.
With millions of apps out there, it’s a big challenge to draw user attention to your app, especially if there are many similar apps out there. That’s where video comes in as a saving grace, well, not by placing them inside your app, but by creating an explainer video of your app. Still, video it is.
Explainer videos can help build customer confidence and provide assurance to users that they are looking at the right product. Through video you are building a trust with the would-be users before they even download your app. Apps with videos previews have better chances of getting downloaded. In essence, videos can directly help increase sales and downloads.
Google Play and YouTube
Mobile application technology is evolving fast. So are the App Stores that house them. Today, app stores provide useful methods to showcase apps. Provision for incorporating videos in apps are one among them. For instance, Google Play now allows users to directly add YouTube videos to their apps.
Apple too has it own method of allowing videos to be integrated with apps, but the regulations might vary.
So, it is imperative to know the guidelines that Apple app store and Google play offering about video Integration.
Videos can hook users and can keep them there for long time compared to text and images. The moving picture with sight and sound is more effective in engaging users than any other media. Videos – be it about your product, service or anything – can make users feel closer and makes them real.
A survey by Hubspot revealed that “4X as many customers would rather watch a video about a product than read about it”.
Video Creating Tip: Keep your videos short, preferably under 60 seconds.
Social Media Advertising
Apart from helping in providing brief about a product or a service, videos can be used as a tool to advertise on social platforms. The number of video viewers in Facebook and Twitter have have increased manifold, especially Facebook with more than 7 billion views per day.
Social media itself has become a powerful advertising platform, where users gets to know what’s trending and what’s upcoming. So, by taking your video to the social platform, the odds are that your product/service might get better exposure than those without videos.
Things to keep in mind before you create videos
Do not to use pre-built videos or animation
Its natural that many of us get tempted to use pre-built videos or animations. But using pre-built video and animation can turn out to be counterproductive instead of helping your app. Because the pre-built animation and videos have their own theme and color which might be inconsistent with the interface of your app. It is very important to create videos that match your app’s brand identity and theme.
Keep it short and precise
Videos too can get tedious to watch. Be it a demo or a walkthrough, animated or live action clip, videos should be short, clear, and to the point. Remember, the attention span of online users is short, so ensure that every single shot and frame of your video counts.
Avoid using watermarked videos
Using watermarked videos means you are just not serious. They are basically meant for you try out. Attempting to push a trialware stuff can create a bad reputation among users, or worse your app might get rejected by the app store (especially Apple App Store, which has some stringent submission guidelines). Try and use original videos or animations.
If you haven’t seen a product video or a demo video, here a few examples to give you a gist on how they look.
Mobile phone video editing softwares
Editing video on mobile phones, an idea that seemed a bit far-fetched sometime back is now a reality. There are several softwares which allow you to film HD videos, edit, and broadcast using your smartphone. Here are some of the top video editing apps:
- Pinnacle Studio Pro
- Power Director
- KineMaster Pro
The trend of using videos to enhance user experience is on the rise. However, videos should not merely be used as a gimmick to impress users, instead it should deliver real value to end-users and act an vital factor to drive user engagement and sales.