Mobile applications are not infallible. But it takes a great deal of effort and knowledge to create products that are close to perfection. Glitches and flaws are inevitable, and it takes years of experience and knack to sniff out problems before it strikes. Sometimes, even top mobile app development companies tend to falter in producing flawless products; they too have to go through a slew of obstacles to make an app or a product desirable.

There are several best practices for mobile app developers to help them head in the right direction. But, what developers need to be aware of are the common pitfalls and mistakes, which they somehow overlook. These simple mistakes are the ones that are likely to break the app.

In this article we list out some of the common pitfalls and mistakes mobile developers should avoid at all costs.

1. Don’t undermine the importance of UI/UX

As a developer, UI/UX may not be your concern. You might have a dedicated specialist[s] who can take care of these things. But, it is important even for developers to get some clear understanding of UI/UX to avoid their painstakingly coded stack of programs go futile just because some UI/UX elements are overlooked.

There is no harm in developers knowing significant aspects of UI/UX designing, indeed it would help them develop better.

Don’t stuff elements

Day by day smartphones are getting bigger. Just because they are getting bigger it does not mean you could cram many elements into available spaces. Stuffing too many elements can annoy end-users, which could trigger them to abandon the app altogether.

Don’t try to fit one design for all

Though Android and iOS boils down in providing one output – mobile apps, they both are different breeds. One of the common mistakes developers tend to make is to force one design into both these platforms. Don’t. Apps respond well [or can be appealing to the users] only if their designs match and fall within the purview of the platform’s respective design topographies.

Font matters

Fonts are one of the most overlooked elements of mobile app development. System fonts may work well on both Android and iOS, however what developers need to bear in mind is to check on the licensing part before using fonts. Since fonts are nothing but a piece of software, using copyrighted fonts without permission can land you in trouble.

Check the licensing agreement before using a specific font.

2. Don’t aim for many platforms

Don’t aim for multiple platforms – unless you have to

Accepted, Android and iOS are the two most widely used platforms in the world. App developers and owners, sometimes being overambitious, try to capture both markets, failing to notice the underlying pitfalls.

Building apps involve great effort and huge costs. Before you dive into both markets simultaneously, consider these factors:

  • If any changes to be applied, it has to be done on both platforms – time consumption
  • Overhead costs of your app
  • The time to market, which invariably increases when you aim for two platforms

3. Don’t settle with little Testing

Continuously testing can reveal lots of glitches

Building an app is a draining process, and at the end of it developers tend to not give much prominence to testing. The more you test, the more your product will reveal its glitches.

Use analytics

Try using tools such as Google Universal Analytics or Flurry to learn how testers navigate your app. It is crucial to understand how the app is faring among its users.

Focus and gain insights into these key metrics of your app:

  • User engagement
  • App retention rate
  • App crashes
  • Monthly Active Users (MAU)
  • Daily Active Users (DAU)
  • Average Session Length

4. Do not include too many features

At the time when apps were new, it was a fab to cram too many features to impress the users, but soon experts realized that the approach harmed the app than otherwise. Guidelines for creating better apps have increased, what worked a few years before may not work now. Today, apps with heavy features [or with unnecessary ones] face several problems. Here are a few of them:

  • It could confuse users and affect user experience
  • It will make the app heavier and reduce loading speed
  • More features = more cost and time
  • Features without value addition can destroy end-user’s trust

5. Don’t ignore pre-launch marketing

This one may or may not concern a developer, but in this competitive world of app, pre-launch activity is just as important as the development process. Another reason we stress on pre-launch marketing is because this activity starts much before the launch of the app. Creating a buzz around the app and providing a gist of how it is going to help users can set the stage for the app’s future success.

Here are a few pre-launch marketing tips to help you get started.

  • Once the concept, name, logo and design elements are finalized, create a small or a micro website and highlight the USP [Unique Selling Proposition] of your app
  • After the site is up, select the right keywords and do SEO [Search Engine Optimization] to improve the site ranking
  • Leverage social media, such as Facebook, Twitter, Instagram etc. Periodically advertise and update visitors on the upcoming app.
  • Create a list of email IDs of prospective clients and roll out email marketing, banner ads, and direct messaging. Don’t try to sell yet, just let them know about your upcoming app.
  • If you have a bigger budget for marketing, run a press release, do a media or do a launch event when the app is ready

Remember, you might have developed an amazing app, but without necessary marketing it is unlikely for it to fly off its nest and hit the sky.

6. Not Understanding Submission Guidelines

Before the app is released to the public to download, it has to be accepted by the app stores. Be it Android, iOS or any other, each has its own submission guidelines. App developers and owners should be aware of these guidelines. Apple App Store has its own submission guidelines, and so does Google Play Store for Android.

It’s a common occurance where apps get rejected on the grounds of not adhering to simple guidelines. Getting accepted at the app store is not a one-day affair. It takes time. And it calls for developers to have a clear understanding of the submission criteria of the respective platform for a smooth submission process.

So, it is paramount that you read and understand these guidelines before you even begin building the app.


Ideaplunge is one of the leading mobile application development companies around, catering to Retail, Healthcare, Social, Fashion and Lifestyle. With several years of experience in providing technology solution to startups and Fortune 500 companies, today we have happy clients in over 5 countries across the globe.

Are you looking for expertise to build high-quality mobile apps? Reach out to us at or give us a quick call at +91 80 – 43709685

  1. I think the content covered in the blog is quiet impressive and brilliantly conveyed. Good job and great efforts. Keep it up

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